Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English:

What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.

Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, which are expensive and unreliable. Programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible. Humans get sick, need to sleep and come to work hungover. Machines do not.

So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more menial tasks that humans have historically had to deal with, like sending insertion orders to publishers and dealing with ad tags, but they’re still required to optimize campaigns and to plan strategies. Programmatic technology will probably mean there are fewer ad buyers in the world, but it could also allow both marketers and sellers to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy.

Is programmatic buying is the same as real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but it isn’t the only one. RTB refers to the purchase of ads through real-time auctions, but programmatic software also allows advertisers to buy guaranteed ad impressions in advance from specific publisher sites. This method of buying is often referred to as “programmatic direct.”

Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now traded programatically, but it’s definitely on the rise. Some agencies now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out in-house teams to handle their programmatic ad buying as they spend more of their marketing budgets that way. At the moment, it’s mainly online ads that are traded programatically, but increasingly media companies and agencies are exploring ways to sell “traditional” media this way, including TV spots and out-of-home ads.

Other articles in this series can be found here.

Me and the Boys at Allys and Ayla’s wedding Friday. It was such an awesome day. Congrats to you both! 

nzurianne:

kdoggdeadoralive:

When your girl mad at you…

Lmfao !

nzurianne:

kdoggdeadoralive:

When your girl mad at you…

Lmfao !

(via missjonesandi)

nevver:

Hip hop

thefluffingtonpost:

Local Dog Is Unimpressed With Wine Selection

Einar, a 3-year-old French Bulldog who recently moved from Norway to Brooklyn, NY, has so far been unimpressed with the wine selection at local restaurants.

"He heard New York was a foodie town," said friend Kilian Meyer. "He was excited to sample the local fare."

But so far, said Meyer, the dog hasn’t been thrilled by what he’s found. 

"The food has been to his liking, I think," he said, "but the wine pairings have been awful. I mean, yesterday he ordered a can of beef and peas Pedigree and the sommelier paired it with a Riesling. Seriously? Everyone know you need a full-bodied red for that."

Via einarthefrenchie.

The other day I was travelling on the air-conditioned luxury that is the Central line (if only!) and amongst the hordes of depressed workers commuting home I saw something that got me thinking. A small, curious and restless boy was asking his knackered mum why some stations had such weird names. The conversation went something like this:

‘Is there a Circus in Oxford?’

‘Does James Bond live at Bond Street?’

‘Is White City home to the KKK?’

Ok, maybe that last one was an exaggeration, but the point stands. Station names are often baffling to those unfamiliar with the tube, but what if things were simpler? What if we were more truthful about what to expect when exiting certain stations?

This alternative tube map, created by Buzzfeed UK editor Luke Lewis,  spills the beans on which stations equal tourist hell and where to avoid briefcase wankers.Hari Sethi

For more alternative tube map goodness click here.

littlebigdetails:

Dabblet - Shows a representation of the CSS animation timing

/via Ayhan Kuru

Blocking unwanted users from snooping your BitTorrent traffic is a great way to boost your privacy, but if your client requires you to find a blocklist (like the newest versions of Mac-favorite Transmission do), I-Blocklist will provide the best ones for you.P

Blocklists, for those that don’t know, are lists of IP addresses you don’t want to connect to when downloading a file on BitTorrent. This helps keep, say, anti-p2p organizations, or virus spreaders, from connecting to you. You don’t want blocklists to be your only defense against BitTorrent snoopers, but it’s probably a good idea to have one up and running.P

Some clients configure it automatically for you, but others require you to type in a URL, and you may be wondering what to put there. I-Blocklist has the answer. Their main list page is a great place to start, as it’s full of different blocklists you may want to use, depending on your downloading habits. For example, the “level1” list blocks anti-p2p companies or organizations, while the “spyware” list keeps you protected from users that have been known to use BitTorrent to spread malicious software.P

PeerBlock Protects Your Downloading Privacy from Prying Eyes

Windows only: Free application PeerBlock is a fork of Peer Guardian 2, the popular application designed to protect your privacy when downloading,… Read…

Head to I-Blocklist’s main list page below to check them out, and click on any given list for more info on what it blocks. To add it to your client or peerblocker software, just copy its “Update URL” and paste it into your client’s URL box. If you want more information about a given list, I-Blocklist’s forums are a good place to get more info.

Go here for the Lists: I-Blocklist Lists

Rise and Shine…

Love this inspirational video…get up and do something today!

image

Starbucks will soon let you tip a barista straight from an iPhone. An update to the iOS Starbucks app, due March 19th, will allow customers in the US to tip digitally with their phones while paying for a coffee. You’re typically free to tip any amount in cash at a counter tip jar, but Starbucks is limiting digital tips to just 50 cents, $1, or $2 through the updated app.

STARBUCKS USERS CAN ALSO SHAKE THEIR PHONES TO PAY

Starbucks’ move to digital tips compliments the impressive growth of its mobile apps. More than 11 percent of all store transactions are now completed using mobile apps, and Starbucks dominates mobile payments in North America. That’s thanks in large part to the popularity of the coffeehouse chain, but also because its mobile apps are simple to use. Starbucks is even adding a shake to pay option in its latest iOS update, allowing customers to shake their handset to bring up the required barcode for mobile payment.

Although the tipping option will roll out next week, it won’t be available on every corner. While there’s around 11,000 Starbucks stores in the US, the company says tipping will only be available at 7,000 of the company-operated locations.

The mini documentary Font Men by Dress Code goes behind the closed doors of Hoefler & Frere-Jones, one of the most prestigious type companies in the world serving the likes of The New York TimesEsquire, and Nike. It’s a poignant and insightful six-minute video that shows the partners talking about their design processes, presumably before they began battling in a lawsuit over Frere-Jones’ stake in the company. While they talk about the mechanics of making a typeface, they also speculate that the work of current type designers could be just as important as the typefaces we consider to be classic today. Watch the entire video to learn about some of the inner workings of the foundry, and how making a typeface that “feels right” can take years of work.

Beam Me Home